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Third Quarter Huddle: A Plan to Tackle Your Sales Goals for the Win
by Gordon Bayliss, Greater Public advisor and vice president of sales and marketing at WNED/WBFO “Today is a great time to recommit to the goals that matter the most to you.” I wish I could recall...
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Engaging Underwriting Decision-Makers Using LinkedIn
Facebook, Twitter, Instagram and other social media are great ways to engage our listeners, viewers and members. LinkedIn, the business-oriented social networking site, is a good medium in which to do...
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The Right Words When Rates Go Up
Underwriting rate increases often coincide with the change in fiscal year, but sometimes stations decide to raise rates due to budget reasons, inflation, increased program costs, or a high percentage...
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Monetizing Audio Streams: A Case Study
Finding sponsorship opportunities on your website will be a very important revenue stream for your station in the years to come. You may have seized this opportunity in recent years, or maybe you’re...
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Full “Stream” Ahead: What Growth in Streaming Means for Digital Underwriting
There’s been a lot in the news about how big a year audio streaming is going to have. It’s easy to see why. A few years ago, digital audio listeners were few and far between. Now, 94-million people...
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You Gotta Know When to Hold ‘Em and When to Fold ‘Em
Guest post by Bruce Erley, President & CEO, Creative Strategies Group With more than three decades in sponsorship sales and consultation, Bruce Erley, Creative Strategies Group President & CEO,...
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The Top Ten Ways I Use the Internet and Online Tools to Prospect for Clients
Now, I recognize that no one had funnier “Top 10 Lists” than David Letterman. But in honor of his retirement last month (not that he has anything to do with public media) and, to mark the occasion I...
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Give It Some Muscle: Your Guide to Super-Strong Underwriting Credits
Credit copy is the lifeblood of underwriting. Federal law mandates that public media underwriters be identified on-air, and that the description of their products and services remain non-promotional....
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